Paul Costello
West Chester, PA.
p: 484-947-7567
e: costellodesign@verizon.net

Professional Application Engineer UI / UX and Senior Graphic Designer. Interested in a job position that is challenging, rewarding, and provides an opportunity to expand my knowledge and abilities in creating customer-centric solutions.

Toy Package design - K'NEX Street Mods series

Description: K'NEX Industries - Design and develop the K'NEX Street Mods series. The design was intended to introduce a new product line. These where not a licensed product so the package design had to stand out from the competition. I decided to showcase a dynamic perspective and bold colors to be comparison to actual street mods.
Role: Review design brief. To communicate by Illustrating the “must have coolness” of the Street Mods vehicles. By bursting them off the front panel with dynamic artwork and force perspective. Vehicle CGI illustrations and production mechanical.



Toy Package design - K'NEX Education

Description: K'NEX Industries - Intended for school use, the sets teach today's young scientists and engineers key STEM concepts by constructing real world models, reflecting the changing world they live in.
Role: Review design brief. Package design and CGI illustration and production mechanical.



Toy Package design - K'NEX starburst spinner

Description: K'NEX Industries - Design and develop the K'NEX Starburst Spinner. One of three thrill ride designs.
Role: Review design brief. Design Starburst Spinner Logo, CGI of actual spinner front cover hero shot and backpanel. All graphic panel elements and production mechanical.



Toy Package design - Zhu Zhu Pets

Description: Commissioned by CraZArt - Race your Zhu Zhu Pets (balls) through the awesome adventures of the wild wacky hamster game ! Send them through the fun funnel and blast into one of four tunnels.
Role: Review design brief. Model and render 3D illustration of tubes spinner and all accessories



Toy PACKAGE DESIGN - K'NEX rippin rocket

Description: K'NEX Industries, Design and develop the K'NEX Rippin Rocket. One of three thrill ride designs. With a motorized blaster that rockets the coaster into action, the K'NEX Rippin' Rocket building set lives up to its name.
Role: Review design brief. Dynamic Package Design sketches, all 3D modeling and rendering of coaster track and coasters. All back panel design, graphics, and layout. Front cover Children's illustration was done by a 3rd party.
Top of the Year toy winner for 2003.
Appearance in the Movie - Mister Magorium's Wonder Emporium.



Toy PACKAGE DESIGN - Hooked on Phonics

Description: Phonics is a method of teaching reading from recognizing the sounds that letters make.
Role: Review design brief, Design and illustrate package illustrations and Branding for CD's using HOP style guide for layout design.