Description: American Color’s Design Studio - commissioned to design the line extension to the Hershey’s Miniatures brand.
Seasonal designs for Thanksgiving, Easter, and Valentine’s.
Role: Review design brief from brand manager. Explore design solutions with 3 sketches. Review design strategy with Brand Manager at Hershey’s, redefine selected directions, test. Then execute selected direction with final illustrations of leaves, pumpkins, flowers, hearts and production mechanical.
Description:American Color Design Studio was commissioned to design additional line extension to the Hershey’s Miniatures brand.
Role: Review design brief from brand manager. Explore design solutions with 6 sketches. Review Design Strategy with Brand manager at Hershey’s, redefine selected directions, test. Then execute selected direction with final art of 3D cookie, design of foil wrapper and cream river. Branding of Cookies ’n’ Chocolate Mint logo and mint illustrations. Delivering both production mechanical.
Description: Ian’s Natural Foods was seeking a partner to assist in designing effective packaging for the company’s line of natural kids foods.
Role: Final design, Photography, 3D modeling, photo-retouching and production of mechanicals.
Description: Thomas J Paul - M&M’s Seasonal Valentines Bobble top dispenser using the M&M family in a fun whimsical design.
Role: Review design brief from client. Conceptualize and brainstorm with design lead. Created three sketches, based on ideas we narrowed it down to one design. Once the client approved the design we worked up as a full 3D illustration with use of the MARS M&M’s style guide.
Description: American Color’s Design Studio was commissioned to design the Seasonal Assortment pouch bag containing York, Reese’s trees, Hershey Santa.
Role: Review design brief from brand manager. Explore design solutions with sketches. Execute selected direction with final Branding of Santa Snacks assortment. design architectural oval windows. Santa Snack branding, Illustrating snow flakes, and production mechanical.
Description: Campbell’s - V8 wrap and palette rendering
Role: Design assortment of option for a V8 24 pack wrap and pallet rendering. 3D rendering of cans and water droplets of packaging.