Paul Costello
West Chester, PA.
p: 484-947-7567
e: costellodesign@verizon.net

Professional Application Engineer UI / UX and Senior Graphic Designer. Interested in a job position that is challenging, rewarding, and provides an opportunity to expand my knowledge and abilities in creating customer-centric solutions.

Food & Beverage Package design
MARS M&M’s - Costco

Description: Thomas J Paul - Design a new collectable Chocolate Candy Dispenser. To creating a whimsical package design / illustration reflecting the personalities of Red M&M and Yellow M&M.
Role: Review design brief from client. Conceptualize and brainstorm with design lead. Based on input I created six sketches of front panel and an outline of ideas. Based on ideas we narrowed it down to three design. Once the client approved the design it was worked up as a full 3D illustration with use of the MARS M&M’s style guide.

Food & Beverage Package design
Hershey’s Good & Fiery

Description: Vertis Vertis Design Studio - commissioned to design a new flavor for the iconic brand Good & Fruity, Good & Plenty Family of candies. I designed the Good & Fiery packaging to deliver the bold and fruity flavors of the candy. Thanks to the candyblog.net for an awesome review of the packaging...not so much the candy taste. "the box design is fabulous. I love the bold colors & graphic style (which is why there are so many photos in this review).

Candyblog


Role: Review design brief from brand manager. Explore design solutions with 3 sketches. Then, execute selected direction with final art of flames and iconic flavor illustration and production mechanical.



Food & Beverage Package design
HERSHEY’S MINIATURES SEASONAL

Description: American Color’s Design Studio - commissioned to design the line extension to the Hershey’s Miniatures brand. Seasonal designs for Thanksgiving, Easter, and Valentine’s.

Role: Review design brief from brand manager. Explore design solutions with 3 sketches. Review design strategy with Brand Manager at Hershey’s, redefine selected directions, test. Then execute selected direction with final illustrations of leaves, pumpkins, flowers, hearts and production mechanical.



Food & Beverage Package design
HERSHEY’S MINIATURES Cookies 'n' Chocolate and Mint

Description:American Color Design Studio was commissioned to design additional line extension to the Hershey’s Miniatures brand.
Role: Review design brief from brand manager. Explore design solutions with 6 sketches. Review Design Strategy with Brand manager at Hershey’s, redefine selected directions, test. Then execute selected direction with final art of 3D cookie, design of foil wrapper and cream river. Branding of Cookies ’n’ Chocolate Mint logo and mint illustrations. Delivering both production mechanical.



Food & Beverage Package design
Ian’s Natural foods

Description: Ian’s Natural Foods was seeking a partner to assist in designing effective packaging for the company’s line of natural kids foods.
Role: Final design, Photography, 3D modeling, photo-retouching and production of mechanicals.



Food & Beverage Package design
MARS M&M’S Seasonal

Description: Thomas J Paul - M&M’s Seasonal Valentines Bobble top dispenser using the M&M family in a fun whimsical design.
Role: Review design brief from client. Conceptualize and brainstorm with design lead. Created three sketches, based on ideas we narrowed it down to one design. Once the client approved the design we worked up as a full 3D illustration with use of the MARS M&M’s style guide.




Food & Beverage Package design
Hershey Santa Snacks

Description: American Color’s Design Studio was commissioned to design the Seasonal Assortment pouch bag containing York, Reese’s trees, Hershey Santa.
Role: Review design brief from brand manager. Explore design solutions with sketches. Execute selected direction with final Branding of Santa Snacks assortment. design architectural oval windows. Santa Snack branding, Illustrating snow flakes, and production mechanical.




Food & Beverage Package design
Campbell’s - V8 wrap and palette rendering

Description: Campbell’s - V8 wrap and palette rendering
Role: Design assortment of option for a V8 24 pack wrap and pallet rendering. 3D rendering of cans and water droplets of packaging.