Professional Application Engineer UI / UX and Senior Graphic Designer. Interested in a job position that is challenging, rewarding, and provides an opportunity to expand my knowledge and abilities in creating customer-centric solutions.
Paul Costello 2019
Description: American Color Design Studio - commissioned to refresh the Hershey’s Miniatures logo and packaging.
The requested redesign was grounded in consumer insights - to soften and refresh the brand, appealing to a younger audience.
Role: Update Miniatures Brand Logo, Illustrate chocolate pip, and chocolate river. Update Miniatures Brand Logo, Illustrate chocolate pip, and chocolate river. Then, delivering a production file to a Hershey's prepress Vendor.
Description: Alex Sweets’ POP-POP Brand - Launch of a new Brand of high quality gum products from Europe, with a high availability presence on Alibaba. Commissioned to design the flag-ship product line of flavored gum. Working closely with Alex to create all the varieties of the Packaging. The POP-POP line of gum was the first of many new product launches.
Role: All Brand Logos, Packaging Design, gun and product Illustrations, Production Art, and 3D Rendering.
Description: American Color Design Studio - commissioned to add a new Jolly Rancher Chews line extension. To reflect the bold flavor and long history of Jolly Ranchers the new Branding needed to be brightly colored and boldly illustrated
Role: Design the Tropical logo, new background and Fruit Illustrations in vector. Then setting up the die-line, organizing panels and delivering a production file to a Hershey’s prepress Vendors.
Description: Commissioned to create packaging for Marvels Spiderman 3. Based on a supplied design architecture and style guide we needed to create a brand logo for Webworld racers.
Role: Logo Brand Design, background illustrations (road and lava), and back panel design, photography, and editing. This design rolled out to more then 20 SKU’s.